B2B CampaignS
Jobcase 2.0

I helped Jobcase refresh its B2B brand positioning as part of the 2022 rebrand. Easing out of the pandemic, many employers were still puzzled about how to connect with frontline workers. Jobcase had a lot of credibility due to community-based advocacy for this audience. As a result,  it made sense to tell hiring managers to "Go where the workers are."